Day 27

Recently I presented some headlines to an ECD and a Tech Consultant. The ECD is a 39-year old ex-male model with dyed black hair. The tech consultant is a 50-year old diminutive gay man in laceless Converse. I had been working on these lines for roughly 2 days.

I handed out 6 pages of headlines.

"I am just so out of it right now!" said the tech consultant, rubbing his eyes.

"I don’t think this copy should sound like this. It should sound more conversational. This is too addy," said the male model.

He read one out loud.

System Center lets you add capacity instantly.

The consultant shrieked with laughter. I scanned my work for the joke.

Here’s another one, the male model said.

Windows Server 2008 comes with Hyper-V.

"Oh! oh! oh! The consultant guffawed.

"Listen to this one," said the male model, testing out a funny newscaster voice.

You can integrate all of your security products from a single management view.

The consultant writhed. "Stop! stop! I can't..." he begged, wiping tears out of his eyes.

I stared at the pages in my hand as the male model skimmed them for the best lines to read in a funny voice.

SQL Server plus SharePoint lets you spot trends in the data!

"I can't breathe! I'm having a giggle fit!!" squealed the consultant.

It occurred to me that I canceled a vacation for this.